10 Ways to Supercharge Your Holiday Marketing (2 of 10)

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Black Friday is less than 10 days away, but there is still time to make this Holiday season your best ever. That’s why, every day from now to Black Friday, we’re going to introduce you to a new tip, trick or tool that you can use right away. See yesterday’s post here. Today, we’re talking about…

Sweepstakes

Sweepstakes can be a magical tool to engage users, drive sales, and to build your email list. And they are easier than you think. There are several great, low-cost tools out there to that can help you create, promote and manage an online sweepstakes, with beautiful templates, easy social media and web integration, and more. Even better, you don’t need any coding skills, and you can be up and running in just a few minutes. A few of our favorites are:

Some items to consider: Should you have one large grand prize, or multiple, smaller prizes? Does the user need to take a specific action to enter? Are you trying to engage existing users? Find new ones? Learn a little more about your entrants? What steps are you taking to publicize your sweepstakes?

You also do need to be mindful of state laws (for instance, if you are giving away more than $5,000 in prizes, you’ll need to register your sweepstakes in both NY and FL) but most of the platforms out there, including the four listed above, will provide those details for you, help you draft rules, and more. And if you need help, let us know. We’re here to help.

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