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Marketing Automation is not the hot marketing trend this year. Maybe it was a few years ago. Now, its a near necessity. And anything that makes a marketer’s life easier is a win for us. Across search, social, paid, email, content, and inbound channels, automation tools reduce user touchpoints and allow marketers to set objectives and KPIs, automate tasks and analyze results. But not all platforms automate the same tasks, provide the same functionality, or provide visibility into the same channels. The differences in the various platforms in the market are significant, and so are the prices. That’s why we’ve gathered as much information as we can about the leading platforms, so you can make the best decision.
HubSpot
HubSpot is the giant gorilla in the room. Not just for it’s marketing automation platform, but for its expanded platform including its Sales Hub, It’s Support/Services offering, and it’s proprietary CMS, all built on a free CRM system. Hubspot has a ton to offer, and a great reputation to match. You get a lot out of your investment with HubSpot, but the investment is significant. If you want to learn more about smart investments online, visit https://skrumble.com.
Starter Level
$50/Month for up to 1000 contacts
Includes:
Capture and convert leads with ad management, conversational bots and forms. Engage your leads through email marketing and retargeting. Understand your leads through web activity tracking and list segmentation.
Business Level
$800/Month for up to 1000 contacts
Includes:
Everything in the Starter level plus:
Automate and personalize marketing through marketing automation and smart content. Get Found online with blog and content creation tools, SEO and content strategy tools, and social media management. Optimize conversion rates with A/B testing, landing pages, CTAs, video hosting/management. Measure traffic and conversion with web traffic analysis, campaign reporting and custom reporting.
Enterprise Level
$3200/Month for up to 10,000 Contacts
Includes:
Everything in Business level, plus:
Manage your teams with partitioning, hierarchical teams, single sign-ons, social permissions, and email send frequency caps. Extend the platform with calculated properties, CMS membership, and adaptive testing. Analyze revenue with multi-touch attribution, filtered analytics view, and custom event triggers and reporting.
Zoho: Special Offer – Free 15-Day Trial
Like HubSpot, Zoho offers a wide array of tools across a broad spectrum of business needs, of which marketing automation is but a small piece. The Zoho CRM platform, which houses their marketing automation tools, includes customer segmentation, lead nurturing, web forms, card scanners, Google Ads management, event management, email campaign management, surveys and analysis tools, all in one spot. There is a lot to take advantage of, and because Zoho is priced on a per-user basis, it’s a great option for small teams.
Standard Level
$12/Month
Includes:
-Scoring Rules
-Email Insights
-Workflow Conversion
-Tags and Groups
-Web Forms
-Custom Unique Fields
-Custom Reports and Dashboard
-100,000 Records
Professional Level
$20/Month
Includes: Everything in the Standard level plus:
– SalesSignals – Real-time Notifications
– Blueprint – Process Management
-Web-to-Case Forms
– Macros
– Inventory Management
– Validation Rules
– Automatic Field Updates
– Google Ads Integration
– Webhooks
-Unlimited Records
Enterprise Level
$35/Month for up to 10,000 Contacts
Includes: Everything in the Professional level plus:
– Zia Voice – Conversational AI
– SalesInbox – Email for Salespeople
– Canvas – Visual CRM view
– BI Tools- Target Meter, Comparator, Anomaly Detector
– Mu
lti-user Portals
– Custom Modules and Buttons
– Subforms
– Mobile SDK and App Distribution
– Auto Responders
– Email Parser
– Conditional Fields
– Data Encryption (EAR)
Special Offer: 15-Day Free Trial
Special Offer: 15-Day Free Trial
Special Offer: 15-Day Free Trial
Constant Contact: Special Offer – Free 60-Day Trial
Constant Contact is well known as a leading email marketing platform, but they’ve recently started to build out their marketing automation capabilities as well. New marketing automation features include advanced segmentation, and personalization, social media posting, monitoring and ad creation, Google Ads integration and SEO tools. They aren’t as far along as some of the other marketing automation platforms, but they are expanding their services pretty quickly, and are an ideal match from someone looking to make the transition from simple email marketing to more advanced automation.
Email Level
Starting at $20/Month
Depending on List Size
Includes:
– Unlimited Emails
– Customizable Templates
– Branded Industry Templates
– Basic Ecommerce Marketing
– Contact List import
– List Building Tools and Welcome Email
– Basic Pop-Up Forms
– List Segmentation
– Facebook and Instagram Ads & Insights
– Social Posting, Inbox and Monitoring
– Google Ads
– Landing Pages
– Marketing Calendar
– Image Library
– Apps & Integrations
– Tracking & Reporting
– Mobile App
– Award Winning Support & Chat
– Learning Resources
– Automated Email Resend to Nonopeners
Email Plus Level
Starting at $45/Month
Depending on List Size
Includes: Everything in the Email level plus:
– Advanced Ecommerce Marketing
– Customizable Pop-Up Forms
– Automated Welcome Series
– Automated Email Behavioral Series
– RSVP
– Subject Line A/B Testing
– Dynamic Content
– Users
– Event Marketing
– Surveys
– Polls
– Coupons
– Online Donations
– New Customer Consultation
Special Offer: 60-Day Free Trial
Special Offer: 60-Day Free Trial
GetResponse: Special Offer – Free 30-Day Trial
GetResponse may have started as an email marketing platform, but they have added some handy marketing automation tools in recent years, including social and search channels, advanced sales funnel tools, webinars and more. They’ve even built out their own CRM system, and made it all available at a fairly affordable rate.
Basic Level
Starting at $15/Month
Depending on List Size
Includes:
– Email Marketing
– Autoresponders
– Unlimited Landing Pages
– Unlimited Automation Templates
– Sales Funnels (1 Funnel)
– Unlimited Lead Funnels
– Facebook Ads
– Sell E-Products
Plus Level
Starting at $49/Month
Depending on List Size
Includes: Everything in the Basic level plus:
– Automation Builder (5 Workflows)
– Webinars (Max 100 Attendees)
– Simple CRM
– Contact Scoring and Tagging
– Sales Funnels (5 Funnels)
– Work Together (3 Users)
– Webinar Funnels (5 Funnels)
Professional Level
Starting at $99/Month
Depending on List Size
Includes: Everything in the Plus level plus:
– Paid Webinars
– Unlimited Automation Builder
– Webinars (Max 300 Attendees)
– Unlimited Sales Funnels
Unlimited Webinar Funnels
– Work Together (5 Users)
Special Offer: 30-Day Free Trial
Special Offer: 30-Day Free Trial
Special Offer: 30-Day Free Trial
ActiveCampaign
ActiveCampaign’s marketing automation offerings are currently focused on email automation, contact segmentation and custom workflows. They have yet to add much, in terms of other marketing channels as some of the other providers have, but they do offer a solid email marketing automation platform at an easy entry-level price. Marketing automation tools are available at all levels.
Lite Level
Starting at $9/Month
Depending on List Size
Includes:
– Unlimited Sending
– Email Marketing
– Send Newsletters
– Subscription Forms
– Marketing Automation
– Chat and Email Support
– Up to 3 Users
Plus Level
Starting at $49/Month
Depending on List Size
Includes: Everything in the Lite level plus:
– CRM with Sales Automation
– Facebook Custom Audiences
– Lead & Contact Scoring
Integrations
– SMS Marketing
– Dynamic Content
– Custom User Permissions
– Up to 25 Users
Professional Level
Starting at $129/Month
Depending on List Size
Includes: Everything in the Plus level plus:
– Predictive Sending
– Predictive Content
– Customer Attribution & Path to Purchase
– Win Probability
– Conversion Performance Reporting
– Split Automations
– Site Messaging
– In-Depth On-boarding Consultation
– Automation Strategy Consultation
– 3 1-on-1 Training Sessions Per Month
– Up to 50 Users
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