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Customers – whether they be individuals or businesses – have come to expect an enjoyable, interactive, and engaging brand experience both before they purchase, and as they continue to engage after their initial purchase. Consumers want to be engaged on the web, on device, on social media and more. User engagement is now a vital component of the overall experience, and helps shape their opinion of your product and your organization as a whole. More than that though, when executed properly, they help you build a better understanding of your customers. They can be great lead generation and list building tools. And they can help you identify which customers are ready to purchase, and what they need to get them to click “Buy.”
These types of engagements don’t, however, have to be a grand affair. Small, fun social media contests and polls, quizzes and coupons can do the trick. And those types of experiences, often called Micro-experiences, can be executed by anyone, with the help of one of the leading micro-experience platforms below.
ShortStack – Get Started For Free!
ShortStack offers over 100 templates across 11 different categories, including photo contests, giveaway,s personality quizzes, hashtag contests, landing pages, instant win giveaways, coupons, refer-a-friend programs, knowledge quizzes, newsletter signups and comment contests. The platform dashboard is simple and easy to use, the templates are great looking, and, for the sheer volume of options and quality of the platform, the price is more than fair.
Starter Level
$29/Month
Includes:
-Limited to 2000 Stored Emails and 10,000 Monthly Views
– Entry Collection Forms
– Personality and Knowledge Quizzes
– CSV Entry Eport
– Entry Notification
– Winner Selection
Business Level
$99/Month
Includes:
Everything in the Starter level plus:
– Limited to 10,000 Stored Emails and 50,000 Month Views
– Website Embedding
– Entry Transfers Via Form Integrations
– Instagram and Facebook Comment Importer
– Refer-a-Friend and Instant Win Contests
Agency Level
$199/Month
Includes:
Everything in Business level, plus:
– 50,000 Stored Emails and 250,000 Monthly Views
– Hashtag and Retweet Contests
– What-Label Campaigns
– Distribute Unique Prizes and Codes
– Team Member Collaboration
UpViral
UpViral bills itself as a “Viral Marketing Platform,” and that’s a pretty good description. Their services are focused on 3 core competencies: Sweepstakes, Rewards and Gamification, and Viral Waiting Lists. They also offer more advanced gamification options, referral programs and engaging leaderboards. All levels also include a 30-day money back guarantee if you pay with any of the crypto wallets.
Starter Level
$39/Month
Includes:
-Unlimited Campaigns
– 10,000 Subscribers
– Email Support
– Limited to 1 Brand and Including UpViral Branding
Business Level
$59/Month
Includes:
Everything in the Starter level plus:
– 25,000 Total Subscribers
– Manage Up To 3 Brands
– Restrict By Location
– A/B Testing
– API + Zapier
– No UpViral Branding
Premium Level
$149/Month
Includes:
Everything in Business level, plus:
– 100,000 Total Subscribers
– Manage Up To 10 Brands
– Priority Support
Interact: Special Offer – Free 14-Day Trial
Like millions of others, you’ve probably spent plenty of time on Facebook or Buzzfeed taking quizzes to figure out which Disney Princess is your soulmate, or which pizza topping you were in a prior life. Interact is a tool for creating those types of quizzes, which you can leverage to generate leads, segment your audience, and drive traffic to your website. Also available: Free Intro Level
Lite Level
$17/Month
Includes:
– Unlimited Quizzes, Giveaways and Polls
– Up to 60,000 New Contacts Per Year
– Custom Designs
-Branching Logic
– Basic Integration with 13 Different Email Platforms
– Live Chat and Email Support
Growth Level
$53/Month
Includes: Everything in the Lite level plus:
– Up to 120,000 New Contacts
– Additional Intermediate Integration with HubSpot, Infusionsoft, Maropost and Ontraport
– Advanced Analytics
– Live Chat, Email and Phone Support
Pro Level
$125/Month
Includes: Everything in the Growth level plus:
– Unlimited New Contacts
– Advanced Integrations with Act-On and Pardot
– Live Chat, Email and Phone Support Plus Coaching Call
Special Offer: 14-Day Free Trial
Special Offer: 14-Day Free Trial
Special Offer: 15-Day Free Trial
tabsite: Special Offer – 2-Month Free Trial
Tabsite was originally designed to allow users to quickly and easily create interactive Facebook tabs containing a wide variety of user engagements, including photo contests, sweepstakes, reviews and coupons, among others. That DNA still remains, and social integration is still a key feature, even as they’ve expanded to include other social media platforms, mobile and web. Their pricing model is a bit different as well, as they classify each engagement type as a separate app. Three apps (an image app, an email signup app, and a timeline contest app) are free and included in all packages. An additional 7 apps are standard across all paid plans, and 15 additional apps are considered Premium. For more business tools you can now check this amazing pay check stub template.
Premium apps include: Photo Contest App, Coupon App, Social Review App, Drag & Build System App, Sweepstakes PLUS App, Youtube Channel Feed App, Pin Deal App, Form & Survey App, Video Contest App, Easy Contest App, Sweepstakes App, Landing Page App, Website Resizer App, Group Deal App, and Brand VidMaker App
Single App Level
$29.95/Month
Includes:
– Free Apps: Image App, Emil Sign Up App, Timeline Contest App
– Photoshow App
Twitter App
– Pinterest App
– Product Show App
– Instagram App
– RSS App
– Photo Gallery App
5 App Level
$59.95/Month
Includes: Everything in the Sing App level plus:
– Any 5 Premium Apps
Unlimited App Level
$79.97/Month
Includes:
Everything in the 5 App Level plus:
-Unlimited Premium Apps
Special Offer: 2 Month Free Trial
Special Offer: 2 Month Free Trial
Special Offer: 2 Month Free Trial
EasyPromos
EasyPromos offers over 30 different engagement options, including giveaways, contests, games, and coupons. The dashboard is clear, easy to use and powerful, with the price to match. EasyPromos offers “Giveaway Only” packages, giving the user access to only the 8 different Giveaway engagement applications (Entry Form Giveaway, Instagram Giveaway, Facebook Giveaway, Twitter Giveaway, YouTube Giveaway, Multi-Network Giveaway, List Giveaway and Event Giveaway) and Plans for all 30+ Applications. Giveaway Only packages include the Basic plan, at $29/month for unlimited sweepstakes, capped at 5000 participants per promotion and limited functionality, and the Pro plan, at $49/month for uncapped participation and advanced functionality, including advanced statistics, “broadcast mode,” sponsored and dark posts, and collaboration. Packages below are for all applications.
Premium Level
$159/Month
Includes:
– 10,000 Max Participants Per Promotion
– 8 Giveaway Types
– 8 Contest Types
– 8 Game Types
– 5 Quiz Types
– 2 Coupon Options
– Customizable Templates
– Customizable Entry Forms
– Email Platform
– Participant Management
– Reporting
– Prize and Winner Management
– Coupon/Code System
– 3rd Party Integration
White Label Level
$349/Month
Includes: Everything in the Premium level plus:
– Unlimited Participants
– EasyPromo Branding Removed
– Self-Hosted Promotions
– CSS, HTML and Javascript Support
– Tracking and Conversion Pixels
-Priority Support
Based on functionality, easy of use, overall options and price, ShortStack comes out on top. Add in their free Introductory Offer, and its well worth experimenting with the platform to see how you can make use of Shortstack, or micro-engagements as a whole, in your marketing, social media and audience engagement programs.
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