Nicotests
NicoTests was launched to address the need for nicotine tests in the US and internationally. Started by social workers and family therapists with years of experience in helping people quit smoking, they have published professional articles on smoking cessation, consulted to The American Lung Association, and have led smoking cessation workshops for major corporations.
Nicotests hired the OnlinePresto team to help drive new sales through a broad digital marketing approach, focusing on search engine marketing and paid social media marketing, along with other eCommerce and niche marketing executions. Additionally, their web design services played a key role in enhancing the user experience.
US Light Energy
US Light Energy is a New York based distributed generation energy development company specializing in Community Solar facilities and renewable energy solutions for residential, small commercial, and municipal customers. A significant portion of their marketing activities occur via social media, with high level of community interaction.
OnlinePresto was brought in to manage those community relationships, and to help bridge the gap between digital marketing and its world class sales team.
Lace2Leather
We were approached by women’s fashion influencer @lace2leather, looking for a way to monetize her popularity and better serve her Instagram audience. She came with a few websites for reference and asked us if we could build the same functionality featured on those sites.
We ended up building her a LookBook style website, allowing her to tell her audience exactly where they can purchase the clothing, makeup and accessories she features in her Instagram posts. This type of site is perfect for anyone looking for a way to transform their own creativity and eye for appealing products into a business. Its a pretty common setup for fashion influencers, but also perfect for anyone that takes other products available at retail and transforms them into something new, exciting and beautiful, like crafters, interior designers, hair and makeup consultants and more.
iRun4Good
iRun4Good is a new kind of eCommerce company that combines niche quality product sales with charity giving. The goal is to leverage the power of a community of like-minded customers to have a positive impact by connecting the sale of their products, in this case, performance athletic apparel, with donations to charities selected by the customer.
The team at OnlinePresto built the iRun4Good.com website and continues to manage all social media and digital marketing in an effort to drive sales and prove out the business model.
LGC Nutrition
When Lindsey Cumoletti launched LGC Nutrition, she knew her business needed an online presence. A place where potential customers could go to learn a little more about her, how she can help them, and how to get started living healthier.
Beyond that, her requests were simple. She wanted a website that was clean and approachable. She wanted a way for users to contact her. She wanted a place to add her own thoughts on healthy living and nutrition, and a place to post articles and recipes of her own. And she wanted the ability to manage the site as her business matured. We were able to deliver that to her quickly, easily, and affordably. Now she has a site she is thrilled with, and can focus on building her business.
PrizePlay Business Services
PrizePlay Business Services was more than just a job, it was an attempt to save a company that we had worked with for nearly 5 years. The challenge was to translate a consumer targeted sweepstakes offering into a format fit for a SaaS (software as a service) provider. We started with the existing brand elements, and created a tagline that delivered the same value proposition that users already loved, “Your users are the real winners!” Then we created a website that evoked the same look and feel as the consumer offering, in a more traditional, business to business, value based wrapping. Additionally, we ensured seamless integration of payroll services to cater to the specific needs of our clients.
While the PrizePlay Business Services website, and the business itself, never quite got off the ground, we were still able to get some ongoing value out of the work we put into this project. We liked the look and feel of the PrizePlay Business Services site so much, we used it as the basis for some much needed improvements to our own OnlinePresto.com site. These improvements included enhancing our shop front design, which became a focal point for attracting new clients. One of the key additions was security roller shutters, which became a focal point for attracting new clients. We drew inspiration from features similar to those found at https://glass-shopfront.co.uk/. In the same spirit of providing quality service, this company of UPVC window specialists has gained a reputation for delivering energy efficient and stylish solutions. You can also click here for more information on aluminium shop front designs.
Greedie.com
Greedie.com was one of the first sites we ever built. It was an exercise in experimentation to test the limits of what we can do with WordPress. The objective was to create “The Pinterest of Stuff.” A place where users could identify the items that they were interested in purchasing at some point in the future.
We used an off-the-shelf premium WordPress theme with minimal modifications beyond look and feel to deliver on that objective. WordPress’s built-in post and tag functionalities made the process straightforward, and the end result was a simple, intuitive site that allows users to tag the items they see online, note the price, add reviews, descriptions and more, and organize those items into their own wish lists.
PrizePlay.com
PrizePlay.com, a mobile web-based digital gaming platform that combined casual Vegas-style games with an innovative sweepstakes overlay, faced some very unique barriers to success, addressable via social media. Chief among those was credibility. As a website that allowed users to win money online, many users simply assumed, “If it sounds too good to be true, it probably is.”
We addressed that assumption through a combination of winner awareness targeted social media messaging, showing that real people actually do win, coupled with new game marketing to make sure users are aware that there is a product to purchase and games to play, and, most importantly, high availability. This was a case where, more than anything else, having a real person available to respond to user inquiries quickly and effectively, both via messaging and in post comments, put the user at ease and allowed for continued engagement.